My Lands

My Lands is a fantasy-themed strategy MMO. Players can choose from four races and engage in expanding their empire, conquering other territories, forming alliances, etc. Players earn real money through My Lands, by hunting Black Gems. In order to do that, however, players have to purchase a paid subscription. The game has some innovative features like mentorship, which encourages experienced players to aid newbies; moreover, My Lands promotes social play through social quests and alliances. The developers probably wanted to spark competition (and earn more money) by introducing cash prizes, and rightfully so, as it seems that the cash incentive has made the game fiercely competitive � within the paying community, at least. (Update: as of April 2017, My Lands no longer allows players to withdraw cash prizes from the game.)